A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a
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March is National Craft Month and it’s a great time to recognize the many active retirement communities with residents who are crafters. I am always amazed at the talents of crafters at our clients’ life plan and assisted living communities. East Ridge at Cutler Bay, a life plan community in South Florida, has an active
Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges
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Based in Southwest Florida, Bruce Rosenblatt heads Senior Housing Solutions (www.seniorhousingsolutions.net) and specializes in services to help seniors make the best decisions regarding a move to a senior living community or assists with support to allow them to remain in the own home. We had the opportunity to ask him a few questions based
I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen. Having years spent interviewing clients and their employees and
While National Grandparents Day (Sunday, Sept. 10), hasn’t achieved the same recognition as Mother’s or Father’s Day, it is a perfect time to honor grandparents. In 1978, President Jimmy Carter made it official and the Grandparent’s Day proclamation cited the day’s purpose was to honor grandparents, to give grandparents an opportunity to show love for
Senior living communities have no shortage of stories to tell. Interesting residents, innovative programs, milestone celebrations, community partnerships, expert perspectives and timely events can all create opportunities for media coverage. The challenge is recognizing which stories have news value and knowing how to get them in front of the right journalists. That’s where public relations
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Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success. As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options. It’s worthwhile to undertake a marketing assessment annually. Just to offer a
The automobile industry certainly offers a wide range of examples of customer relationship experiences. In my opinion, while they seem to be trying to improve the customer experience, there is still a lot of room for improvement. Looking at other industries is of value for those of us in senior housing because we also strive
I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators. Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration. For a start, let’s look at some of
What the Cruise Industry Practices and Senior Housing Can Emulate Read More »
