marketing

Eight Ways to Convey Your Community’s Personality

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If you compare senior living communities’ websites and brochures they seem so similar especially in their use of the words “luxury” and the phrase “resort-style living”. How do you differentiate an assisted living, memory care or life plan community from the competitors in your marketplace when these types of words are overused or misused? First, …

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Successful Sales Means Using Sales People for What They Do Best – Selling

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We find many senior living communities, in trying to control marketing costs, assign a variety of marketing and communications tasks to their sales and marketing team members. Sales people of life plan and assisted living communities can be found designing E-blasts for a database, planning events, posting to Facebook and trying to find resources for …

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