A balance class at The Carlisle Naples became an opportunity to shine a light on an issue affecting millions of older adults: fall prevention. By connecting the community’s ongoing wellness programming with Falls Prevention Awareness Month, The Ehlers Group developed a timely story that resulted in television coverage on WGCU/PBS. Opportunity The Carlisle Naples offers
A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a
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Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges
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Based in Southwest Florida, Bruce Rosenblatt heads Senior Housing Solutions (www.seniorhousingsolutions.net) and specializes in services to help seniors make the best decisions regarding a move to a senior living community or assists with support to allow them to remain in the own home. We had the opportunity to ask him a few questions based
I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen. Having years spent interviewing clients and their employees and
While National Grandparents Day (Sunday, Sept. 10), hasn’t achieved the same recognition as Mother’s or Father’s Day, it is a perfect time to honor grandparents. In 1978, President Jimmy Carter made it official and the Grandparent’s Day proclamation cited the day’s purpose was to honor grandparents, to give grandparents an opportunity to show love for
Senior living communities have no shortage of stories to tell. Interesting residents, innovative programs, milestone celebrations, community partnerships, expert perspectives and timely events can all create opportunities for media coverage. The challenge is recognizing which stories have news value and knowing how to get them in front of the right journalists. That’s where public relations
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Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success. As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options. It’s worthwhile to undertake a marketing assessment annually. Just to offer a
