A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a …
Tips to Exceed Guest’s Expectations for Senior Living Communities Read More »
A Public Relations (PR) firm may seem like an extravagance for a senior living community. Many executive directors and directors of marketing feel either this function can be handled internally or really isn’t necessary as part of the marketing budget. One of the confusing issues is that many people don’t understand what Public Relations is …
Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success. As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options. It’s worthwhile to undertake a marketing assessment annually. Just to offer a …
I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators. Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration. For a start, let’s look at some of …
What the Cruise Industry Practices and Senior Housing Can Emulate Read More »
