A balance class at The Carlisle Naples became an opportunity to shine a light on an issue affecting millions of older adults: fall prevention. By connecting the community’s ongoing wellness programming with Falls Prevention Awareness Month, The Ehlers Group developed a timely story that resulted in television coverage on WGCU/PBS. Opportunity The Carlisle Naples offers
A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a
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Senior living communities have no shortage of stories to tell. Interesting residents, innovative programs, milestone celebrations, community partnerships, expert perspectives and timely events can all create opportunities for media coverage. The challenge is recognizing which stories have news value and knowing how to get them in front of the right journalists. That’s where public relations
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Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success. As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options. It’s worthwhile to undertake a marketing assessment annually. Just to offer a
I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators. Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration. For a start, let’s look at some of
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