senior living community

Tips to Exceed Guest’s Expectations for Senior Living Communities

A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a […]

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Senior Living Communities Need Great Content for Facebook Success

Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges

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The Art of Listening

I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen. Having years spent interviewing clients and their employees and

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What the Cruise Industry Practices and Senior Housing Can Emulate

I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators. Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration. For a start, let’s look at some of

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Eight Ways to Convey Your Community’s Personality

If you compare senior living communities’ websites and brochures they seem so similar especially in their use of the words “luxury” and the phrase “resort-style living”. How do you differentiate an assisted living, memory care or life plan community from the competitors in your marketplace when these types of words are overused or misused? First,

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