A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a …
Tips to Exceed Guest’s Expectations for Senior Living Communities Read More »
March is National Craft Month and it’s a great time to recognize the many active retirement communities with residents who are crafters. I am always amazed at the talents of crafters at our clients’ life plan and assisted living communities. East Ridge at Cutler Bay, a life plan community in South Florida, has an active …
Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges …
Senior Living Communities Need Great Content for Facebook Success Read More »
Based in Southwest Florida, Bruce Rosenblatt heads Senior Housing Solutions (www.seniorhousingsolutions.net) and specializes in services to help seniors make the best decisions regarding a move to a senior living community or assists with support to allow them to remain in the own home. We had the opportunity to ask him a few questions based …
I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen. Having years spent interviewing clients and their employees and …
While National Grandparents Day (Sunday, Sept. 10), hasn’t achieved the same recognition as Mother’s or Father’s Day, it is a perfect time to honor grandparents. In 1978, President Jimmy Carter made it official and the Grandparent’s Day proclamation cited the day’s purpose was to honor grandparents, to give grandparents an opportunity to show love for …
A Public Relations (PR) firm may seem like an extravagance for a senior living community. Many executive directors and directors of marketing feel either this function can be handled internally or really isn’t necessary as part of the marketing budget. One of the confusing issues is that many people don’t understand what Public Relations is …
I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators. Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration. For a start, let’s look at some of …
What the Cruise Industry Practices and Senior Housing Can Emulate Read More »
If you compare senior living communities’ websites and brochures they seem so similar especially in their use of the words “luxury” and the phrase “resort-style living”. How do you differentiate an assisted living, memory care or life plan community from the competitors in your marketplace when these types of words are overused or misused? First, …
Eight Ways to Convey Your Community’s Personality Read More »
