The Ehlers Group

Senior Living Communities Need Great Content for Facebook Success

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Was regularly posting to Facebook one of your senior living community’s marketing goals? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges many assisted living and memory care communities. Quality of content is equally challenging. Using Facebook has been

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Tips to Exceed Guest’s Expectations for Senior Living Communities

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A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a

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Senior Living Communities Need Great Content for Facebook Success

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Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges

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The Art of Listening

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I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen. Having years spent interviewing clients and their employees and

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How to Choose a Senior Living Public Relations Firm

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Senior living communities have no shortage of stories to tell. Interesting residents, innovative programs, milestone celebrations, community partnerships, expert perspectives and timely events can all create opportunities for media coverage. The challenge is recognizing which stories have news value and knowing how to get them in front of the right journalists. That’s where public relations

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