It’s important for senior living communities to continue generating publicity during the coronavirus pandemic. The Ehlers Group works closely with our clients to ensure positive stories are being sent to the media. When we found out a resident at The Palace at Coral Gables, who was an ardent Miami Heat fan and had a connection to the team via her son-in-law, was celebrating her 100th birthday, we knew it was a media-worthy story!
We successfully pitched the story to local media as well as news wire agencies. In addition to a feature on the FOX-TV affiliate, an Associated Press photographer covered the event, generating coverage across the U.S. and internationally.
A link to the coverage can be found here.